FMCG
Intelligence for FMCG.
FMCG growth is won in thousands of small decisions: which distributor needs attention, which outlet is under-covered, which SKU is slowing down and which scheme actually changed behaviour. Canyon Data Labs makes those signals live.
FMCG Priorities
Turn distribution complexity into daily focus.
Distributor Network
Know who is growing, stalling or masking risk.
Distributor scoring combines secondary sales, inventory, payment patterns, claims, scheme usage and coverage to reveal where performance is weakening.
Outlet Execution
See coverage quality and visit productivity.
Beat plans, visit productivity, outlet potential, order value and assortment gaps are connected so supervisors can coach specific behaviour.
SKU & Scheme Performance
Separate real lift from pushed volume.
The platform compares SKU velocity before, during and after schemes so teams can identify sustainable demand, channel stuffing and leakage.
Use Cases
Where FMCG teams use Canyon Data Labs every week.
01
Monday Sales Review
Leadership sees distributor health, region performance, SKU movement and field priorities before the week starts.
02
Field Coaching
ASMs and RSMs receive account, beat and outlet-level nudges instead of broad instructions.
03
Supply Alignment
Demand signals from secondary sales feed stockout prediction, replenishment and production planning.
04
Scheme Review
Teams compare uplift, adoption, claims and post-scheme velocity to decide what to repeat or stop.
Connected Metrics
FMCG intelligence beyond sales dashboards.
Distributor Health
Velocity, stock, credit, claims and consistency scored together.
Retail Coverage
Outlet universe, beat adherence, visit quality and productive calls.
SKU Velocity
Movement by market, channel, outlet type, scheme and inventory position.
Replenishment Risk
Stockout and overstock alerts connected to live demand signals.
Stop reporting the past.
Start deciding the future.
Every engagement begins with a structured Discovery Workshop on your real data.