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Canyon Data Labs
The Platform

One platform.
Connected by design.

We strengthen the systems you already have by making them work together. SAP, SFA, DMS, CRM, ERP, loyalty, production and planning data converge into one intelligent layer for the right person at the moment a decision is made.

In Plain Language

Every business runs on decisions. Most data is trapped.

Information lives in SAP, a distributor system, a field app, a procurement portal, a production file or a spreadsheet someone emailed last Tuesday. Each system works on its own; the business needs them to speak together.

The Problem
Reports arrive after the moment to act has passed.
Leadership waits for teams to compile, reconcile and explain the numbers. By the time the report lands, the field, supply chain or procurement decision has already moved on.
The Canyon Data Labs Layer
A single intelligent layer above existing systems.
We connect all available enterprise data into a unified, queryable model that keeps source systems intact while making the business view coherent.
The Outcome
The right signal reaches the right owner in time.
The output can be a dashboard, alert, nudge, score, AI answer or automated workflow. The measure is whether the decision gets better and faster.
Data Usability Strategy

Connect. Contextualise. Activate.

01 — Connect
Every source, one layer.
SAP, SFA, DMS, CRM, ERP, Loyalty and Production — connected into a unified, queryable layer. Every system included, every data source connected.
02 — Contextualise
Data structured around decisions.
Raw data becomes intelligence only when structured around the decisions that need to be made — by domain, by function, by role.
03 — Activate
Built to be acted on.
Nudges, alerts, dashboards and automated decisions designed to change what someone does immediately — ready for action inside the workflow.
Our Three Offerings

Three connected layers.
One operating architecture.

Canyon Data Labs organises enterprise transformation into three integrated offerings: capture clean data, shape it into decisions, and keep every number trusted as the business scales.

Canyon Systems

The foundation. Right systems, right data.

Operational platforms that generate clean, structured data from day one. Built for teams ready to move field, customer and distributor workflows into a reliable system of record.

What it includes
SFA for field operations
CRM for customer workflows
DMS for distributor operations
In practiceA growth-stage company can deploy SFA in 6-8 weeks, start capturing field and order data, and give leadership live visibility within one quarter.
See It Working

Four modules.
One ecosystem.

Each module feeds the others. Sales signals inform supply chain; procurement informs both. The intelligence compounds.

01 — Sales & Distribution
Distributor health, ranked live.

Distributor health scoring, secondary-sales velocity and coverage gaps surfaced live and pushed to the field as nudges.

Real-time health scores across 5,000+ distributors
Automated nudges pushed to the field
Zone, region and SKU drill-down in one click
Deep dive: Sales Intelligence
Canyon Data Labs — Distributor Health
Live
Health Score · Top Zones Updated 2m ago
Rajkot — Zone A
92
Vadodara — Zone D
85
Surat — Zone B
78
Ahmedabad — Zone C
61
Bhavnagar — Zone E
54
⚡ NUDGE — 2 zones below threshold. Field reps notified.
02 — Agentic Intelligence
Ask your data a question.

Plain-language queries across every connected system, answered with the numbers and the chart — grounded in your enterprise data.

Plain-language queries across SAP, SFA, DMS & CRM
Answers grounded in your data
Proactive — surfaces the “why” before you ask
Canyon Data Labs — Ask Intelligence
Why did secondary sales dip in Zone C last week?
Zone C dropped 14% WoW. Driver: 3 of top-10 distributors had stockouts on the fast-moving 110mm SKU. Indent was raised late by 6 days.
I’ve flagged the indent gap to the SCM team and pushed a re-order nudge to those 3 distributors. Want the SKU-level breakdown?
03 — Supply Chain & S&OP
Forecast to fulfilment, one truth.

Demand fidelity tracked at every stage, with stockout prediction and indent automation across planning, procurement and distribution.

Stockout prediction before it hits the shelf
Indent automation across the planning chain
OTIF & IFR tracked against demand fidelity
Deep dive: Supply Chain
Canyon Data Labs — Demand Fidelity
Live
Forecast → Fulfilment Funnel This quarter
Forecast
100%
Indent raised
88%
Produced
81%
Dispatched
74%
Fulfilled OTIF
67%
⚠ 33% demand lost between forecast & shelf — biggest drop at dispatch.
04 — Procurement Intelligence
Every rupee, accounted for.

Full spend visibility against consumption — where money goes, to whom, at what price — with working capital freed through smarter ordering.

Spend analytics across every category and vendor
Price-variance tracking against index
Working capital freed through smarter ordering
Deep dive: Procurement
Canyon Data Labs — Spend Intelligence
Live
Annual Spend
₹68Cr
↑ tracked live
Vendors
312
42 critical
Working Capital
₹4.1Cr
↑ freed
Price Variance
3.8%
↓ vs index
Spend by Category Live
Polymer / Resin₹42.6Cr
Packaging₹11.2Cr
Logistics₹8.9Cr
Additives₹5.4Cr
Starting With Limited Data?

We build the systems that generate the data.

For companies that lack the systems to generate data in the first place, we deploy our own Canyon Data Labs-built SFA, CRM and Distributor Management System — in 6–8 weeks, purpose-built to feed directly into the intelligence layer on top.

SFA — Field Force
Beat planning, outlet visits, order capture and field nudges — generating the data that feeds intelligence on day one.
CRM — Relationships
B2B and B2C alike — customer journeys, pipeline visibility and engagement intelligence across every channel.
DMS — Distribution
Order management, stock visibility, claim processing and scheme execution across the distributor network.
Enterprise-Ready

Your data stays yours.

Built for the governance, security and flexibility large enterprises actually require — with none of the legacy lock-in.

Secure by Design
HMAC auth, role-based access and audit trails. Cloud or on-premise — your call, your perimeter.
Open Ecosystem
System-agnostic and open-source at the core. Plugs into SAP, SFA, DMS, CRM and ERP for smooth adoption.
Client-Owned Path
When you're ready to bring it in-house, we run a clean, structured knowledge transfer. You own the IP path.
Built to Scale
Architected for growth from day one. Evolves as your business does, across markets and brands.

See the platform
on your own data.

Every engagement begins with a structured Discovery Workshop on your real data.

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